Right now the pipeline runs on your judgment: which trial is real, which intro matters, which account is quietly expanding. Your first AEs inherit none of it. We write that judgment into an owned system, joined across product, CRM, and billing, before the hires and the agents arrive.
We do the work. You own the machine. Live before your first hire ramps.
It needs the selling you do on instinct written down and wired in: which signals make a trial real, who gets called today, what a good account looks like, encoded as routing, scoring, and lifecycle rules on one joined model of product, CRM, and billing. Your first AE starts with your judgment inside a system you own.
Each week another piece of how you sell moves out of your head and into the system: a rule, a route, a signal definition. The report shows what it caught that you would have, and what you would have missed.
AI-led interviews capture how you qualify, chase, and close while we read what the CRM, product data, and billing actually show. The gap between the two is the ramp doc nobody has written: everything an AE would have to shadow you for months to absorb, charted in one map.
Output: your sales motion, mapped and written down
Product usage, CRM, billing, and support join into one account picture in a warehouse you own. The context you carry into every call, what they pay, what they use, what broke last week, becomes a record anyone on the team can pull up in seconds.
Output: founder-grade context on every account
Your gut calls become explicit rules the system runs: what makes a trial worth a call, when an account has gone quiet too long, which signup you would drop everything for. The morning queue you used to assemble in your head starts arriving assembled.
Output: your instincts, running as scoring and routing
Routing, follow-up queues, deal-stage alerts, and lifecycle rules ship as code to your repo. When AE one starts, their book, priorities, and call briefs come from the system, so they spend week one selling instead of reverse-engineering your sent folder.
Output: workflows a new AE runs on day one
The weekly report shows what the system surfaced, what got worked, and what moved: the expansion you would have spotted anyway, and the ones you would not have. You stay the best closer on the team without being the only routing layer the company has.
Output: a weekly ledger of what the machine caught
Every closed deal, lost deal, and false positive tunes the model. New AEs adjust thresholds without asking what you meant, and the agents you add later work from the same memory. Your judgment keeps compounding after you step out of the daily pipeline.
Output: a sales memory that outlives the handoff
Hire the AEs. Keep the judgment. Map the handoff in 20 minutes.
Book a 20-minute call
attio
stripe
snowflake
segment
postgres
slack
hubspot
mixpanel
intercom
zendesk
linear
bigquery
salesforce
posthog
amplitudeNo pause in the pipeline. We capture the motion around your live deals, and by day 28 the foundation is guaranteed: warehouse up, first workflow running, the queue arriving from the system instead of your memory.
You keep closing; we interview, read the systems, and stand the warehouse up underneath your live pipeline.
Your highest-value instinct becomes the first workflow: real signups scored and routed the way you would route them.
The morning queue and deal alerts land in Slack. You correct the system's calls, and the corrections stick.
Repo committed, docs written, ramp brief generated. The foundation is live in month one or your money back.
The whole point of the handoff is that it is yours to hand. The memory map lives in your repo, the joined data in your warehouse, the routing and lifecycle workflows on your infrastructure, so what your AEs inherit is company property rather than a vendor login. Cancel any month and the system keeps running. The judgment you spent years building stays encoded either way.
The same loop that carries founder-led motions now briefs sales teams across 30+ owned systems, with 270+ workflow patches shipped end to end.
In 20 minutes we map what only you know about your pipeline, what AE one will need on day one, and which piece of your judgment to encode first.
